Creative lead, Director, Photographer, Producer

Loïc has always been driven by curiosity and experiences.

He studied communication and media at university where he fell in love with photography, filmmaking and factual writing. He then started his career in journalism with a focus on the automotive industry.

But after almost a decade in this field, he was looking for more ways to express his creativity and explore the world. This drive lead him to pursue a career in content creation, from being the onboard reporter aboard the replica of the 18th century french frigate “L’Hermione” as it sailed around the Atlantic, to being Content Production Specialist for the outdoor and running categories of the gear manufacturer Salomon. He also worked as the global VR trainer for GoPro and as a director for travel education startup Bright Trip.

This wide array of experiences has allowed him to gain a deep understanding of all the key aspects of content creation and marketing : understanding the products and the audiences they are trying to reach, building strong stories and creative vision to suit them, finding the right team to execute the vision, fitting into budget constraints and delivering the necessary assets.

Most of all, these experiences have reaffirmed time and time again that staying curious and having the boldness to always ask “what if ?” is the key ingredient to uncovering unique stories.

So, what if you worked together ?